richard nixon campaign slogan

It featured cartoon elephants drumming a beat to the the catchy campaign slogan. "[41] He also began to discuss economics more frequently, announcing plans to cut spending while criticizing the Democrats' policy of raising taxes. On the strength of a single, nationally televised speech, Reagan took Goldwater's place as first in the hearts of the conservative movement, confronting Nixon with a formidable rival for the 1968 nomination. What was Obama's slogan? Among other things, he initiated wars on cancer and drugs, imposed wage and price controls, enforced desegregation of Southern schools and established the Environmental Protection Agency. A Madison Avenue advertising executive persuaded Eisenhower to abandon lengthy campaign speeches for a punchy 30-second campaign ad on primetime. But it was enough to earn him a second term in a landslide victory, as America stood as the world's only superpower at the end of the 20th century. [81] The President made it clear to Nixon that he did not want the war to be politicized, to which Nixon agreed, although questioning Humphrey's eventual compliance. The team organized a question and answer session with seven members of the New Hampshire Republican Party, taping Nixon's responses for editing and use in advertisements. Richard Nixon: For the Future: 1964: Lyndon B. Johnson: The Stakes are too High for You to Stay at Home: 1964: Barry Goldwater: In your Heart you Know he's Right: 1968: Richard Nixon: Nixon's the One: 1976: Gerald Ford: . Nixon was the 37th president of the United States and served from 1969 to 1974.. "[7] In September, the New York Post published an article claiming that campaign donors were buying influence with Nixon by providing him with a secret cash fund for his personal expenses. South Vietnam complied just days before Americans went to the polls and made Nixon their President. [114][115] Though he presided over Apollo 11 and the subsequent lunar landings, he later scaled back manned space exploration. Nixon won the election. Visit Business Insider's homepage for more stories. "[56] Nixon refused to respond to the jabs, stating that he would not participate in attacks. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. And we work toward the goal of an open world, open sky, open cities, open hearts, open minds. Remarks at a Reception Commemorating the 50th Anniversary of the League of Women Voters of the United States . Slogan: This Time . There are also other phrases that are not strictly campaign slogans, but describe a policy or set of programs proposed . [94] It was also argued that Nixon opposition to debating was due to his experience during the 1960 encounter with John F. Kennedy, which many cited as a factor in his defeat. Nevertheless, by Election Day, his lead had all but vanished. Not surprisingly, as Ford tried to move away from the former . In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. [42][43] However, the Democratic candidates for president remained fair game for criticism. [12][13] A "Nixon for President Committee" formed that month,[14] and headquarters for the organization opened in Washington D.C. in late May. "A Leader, for a Change," promised Carter, pitching himself as a reformer, untainted by scandal. The Gallup poll from February 1967 showed Nixon leading Governor George Romney, his closest rival, 52% to 40%. He asked the attendees not to discuss the meeting with anyone, but to spread subtle hints that he would run for president. "Experience Counts" - Richard Nixon slogan boasting the experience of the Nixon Lodge ticket. While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. [56] Congressman George Bush of Texas and Senator Percy were also mentioned as possible selections. His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". [31] Near the end of the month, Nixon's opponent George Romney exited the race, mostly due to comments he made about being "brainwashed" during a visit to Vietnam. En route to the Republican Party's presidential nomination, Nixon faced challenges from Governor George Romney of Michigan, Governor Nelson Rockefeller of New York, Governor Ronald Reagan of California, and Senator Charles Percy of Illinois. Back to home page Return to top. John T. Woolley and Gerhard Peters, The American Presidency Project [online] Santa Barbara, CA. He painted his opponent, Democrat George McGovern, as a threat to American values. Humphrey was buoyed when the North Vietnamese accepted President Johnson's proposal for peace talks in Paris in return for a bombing halt. [73] It was later noted that the convention had featured Nixon as the centrist candidate with Rockefeller to his left and Reagan to his right. It was July 24th, 1959 when the then Vice President Richard Nixon visited the American national exhibition in Moscow. [66] Sources within Washington reported that Reagan caused greater concern for the Nixon campaign than Rockefeller. In his acceptance speech, Nixon offered hope to a country in chaos: "We extend the hand of friendship to all people. used by, "MATH - Make America Think Harder" used by, "Building Opportunity Together" used by, "Promises Made, Promises Kept" used by Trump's campaign, "Buy American, Hire American" used by Trump's campaign, "Make Our Farmers Great Again" used by Trump's campaign, "Build the Wall and Crime Will Fall" used by Trump's campaign, "Jobs, Not Mobs" used by Trump's campaign, "Leadership America Deserves" used by. In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. [96] Nixon went on a whistle-stop train tour of Ohio near the end of October. Forward." "Change We Need." ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. When the election ended, the winner was Nixon, who had promised to calm down the heated passions Richard Nixon: Campaigns and Elections Although it was a close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin By Ken Hughes The Election of 1968: Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. ". [35] At the end of March, Rockefeller announced that he would not campaign for the presidency, but would be open to being drafted. It was neither. "[45], On the last day of April, Rockefeller announced that he would campaign for the presidency, despite his previous statement to the contrary. In 1960, he narrowly lost to John F. Kennedy--and it appeared his political career was over. [95] In another lesson learned from 1960, the campaign employed 100,000 workers to oversee election day polling sites to prevent a recurrence of what many Republicans viewed as the stolen election of that year. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. The results were very close, and not until early the following morning could news organizations call the election. If selecting a vice president is the first presidential decision that a nominee ever makes, McGovern, by choosing and then rejecting Eagleton, had in effect admitted he made the wrong decision. Author and professor Robert Mann discusses the campaign ads that were shown and used in the 1968 presidential election for candidates Richard Nixon and Hubert Humphrey. One of the more humorous, historic and unofficial campaign slogans was used on at least four different buttons for Richard Nixon in the early '70s. [34] Nixon easily won the New Hampshire primary on March 12, pulling in 80% of the vote with a write-in campaign, while Rockefeller received 11%. They noted that in the other critical state of Oregon, Ronald Reagan would have an advantage due to the proximity of his home state. [51] At the following primary in Oregon, Reagan seemed more willing to compete with Nixon, and Rockefeller sat out,[52] but Nixon won with 72%, fifty points ahead of Reagan. Clinton offered vague promises during his 1996 campaign for re-election as the millennium approached, pledging to start "Building a Bridge to the 21st Century.". Last edited on 14 February 2023, at 18:57, 1968 Republican Party presidential primaries, 1968 Republican Party vice presidential candidate selection, Hubert Humphrey 1968 presidential campaign, "The Living Room Candidate - Commercials - 1968 - The First Civil Right", "Biden Had To Fight For The Presidential Nomination. Who was president before Nixon? "Change We Can Believe In," was Barack Obama's slogan when he successfully campaigned to become America's first black president in 2008. The winning slogan from every US presidential campaign since 1948 7/18 Slideshow One Page 1972: Richard Nixon again Now, More Than Ever 7/18 Nixon won his first term only narrowly. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. "Reform, prosperity and peace" 2008 U.S. presidential motto of John McCain. Real Leadership." 2) He wants the States to assume greater responsibility for matters . ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. [26] Later in January, Nixon embarked on a tour of Texas, where he lampooned President Johnson's State of the Union address, asking: "Can this nation afford to have four more years of Lyndon Johnson's policies that have failed at home and abroad? It looked like the end of conservatism, the triumph of liberalism. On this, the 100th birthday of Richard Nixon, the slogan from his first campaign for Congress is the salient fact: "One of us." His dreams were oursand so, in the end, were his sins. Nixon won nine of the thirteen state primaries held that season, although due to the population of his state, Governor Reagan won the popular vote while carrying only California. For a Better America." Cleveland campaign attack on Blaine's alleged corruption in office. [103][105] Overall, Nixon spent $6,270,000 on television advertising, most of which was judged to have only reinforced supporters.[106]. Nixon's the One! Richard Nixon presidential campaign, 1972 Categories Categories: 1968; Politics; Richard Nixon; United States; United States presidential election, 1968; Community content is available under CC-BY-SA unless otherwise noted. Observers noted that this move potentially hurt Nixon by straying from his reputation "as a foreign policy expert". Nixon. "Rum, Romanism and Rebellion" Republican attack because of supposed Democratic support for consuming alcoholic beverages, "Burn this letter!" as well as other partner offers and accept our, Wally McNamee/CORBIS/Corbis via Getty Images, Cynthia Johnson/The LIFE Images Collection/Getty Images, Dirck Halstead/The LIFE Images Collection/Getty Images, Scott J. Ferrell/Congressional Quarterly/Getty Images. The slogan has become a flashpoint in an America divided by Trump's policies, with some supporters sporting clothing emblazoned with MAGA slogans confronted in public by opponents of Trump. Kennedy brother-in-law Sargent Shriver, an architect of John F. Kennedy's Peace Corps and Lyndon B. Johnson's War on Poverty, replaced Eagleton, but the damage was already done. [5] In 1952, he was selected by General Dwight D. Eisenhower, the Republican nominee for president, as his vice presidential nominee. and "Change." Nixon's victory came with a margin of less than three percent in California, Illinois, and Ohio; had Humphrey carried those three, Nixon would have lost the election. Richard M. Nixon. All individuals are members or supporters of the Republican Party, unless otherwise stated. "All the way with LBJ" 1964 U.S. presidential campaign slogan of, "In Your Heart, You Know He's Right" 1964 U.S. presidential campaign slogan of, "In Your Guts, You Know He's Nuts" 1964 U.S. presidential campaign slogan of, "The Stakes Are Too High For You To Stay Home" - 1964 U.S. campaign slogan of, "Some People Talk Change, Others Cause It" , "This time, vote like your whole world depended on it" 1968 slogan of, "Nixon's the One" Richard M. Nixon, 1968, "Acid, Amnesty, and Abortion for All" 1972 anti-Democratic Party slogan, from a statement made to reporter, "Dick Nixon Before He Dicks You" Popular anti-Nixon slogan, 1972, "They can't lick our Dick" Popular campaign slogan for Nixon supporters, "Don't change Dicks in the midst of a screw, vote for Nixon in '72" Popular campaign slogan for Nixon supporters, "Unbought and Unbossed" official campaign slogan for, "A Leader, for a Change" (also "Leaders, for a Change") Jimmy Carter, "Peaches And Cream" Jimmy Carter (from, "Are You Better Off Than You Were Four Years Ago?" The Democrats nevertheless maintained control of the House and Senate, making Nixon the first President elected without his party winning either house of Congress since the nineteenth century. Richard Nixon respects the rights of the individual, a principle which has made America great. "She's With Us" used by Jo Jorgensen's campaign. The Vietnam War and the . [107][108] After the election was conceded by Vice President Humphrey, Nixon said the following in his press conference: As you will probably have heard, I have received a very gracious message from the Vice President, congratulating me for winning the election. "[33] As talks of other candidates persisted, Nixon continued with campaigning and discussion of the issues. 49 Copy quote. [21] Meanwhile, Nixon and his staff discussed handling the topic of the Vietnam War. In his speech, he remarked: Tonight I do not promise the millennium in the morning. Political slogans are often derided but if you want to be President of the United States, you'd better have a good one. Woodrow Wilson 1916 U.S. presidential campaign slogan, "War in Europe Peace in America God Bless Wilson" Woodrow Wilson 1916 U.S. presidential campaign slogan, "America First" 1920 US presidential campaign theme of, "Keep Cool and Keep Coolidge" The 1924 presidential campaign slogan of, "Who but Hoover?" Henry Clay and running mate, "We Polked you in '44, We shall Pierce you in '52" 1852 U.S. presidential campaign slogan of, "Free Soil, Free Labor, Free Speech, Free Men, Fremont" 1856 U.S. presidential campaign slogan of, "The Union must and shall be preserved!" Americans did, re-electing him by a landslide as America enjoyed a post-war economic boom, despite growing Cold War tensions. By the end of his address, he promised that "the long dark night for America is about to end. [53], In early June, Nixon continued to be regarded as the favorite to win the nomination, but observers noted that he had not yet locked up the nomination. Unleash the American Dream." was a campaign slogan, commonly used on posters and bumper stickers the campaign to elect Richard Nixon as president in 1968. However LBJ's popularity collapsed as America became further mired in the Vietnam War, and the slogan was turned against him. [15], During the spring and summer, Nixon traveled to Eastern Europe[16] and Latin America[17] to bolster his foreign policy credentials. Meanwhile, Rockefeller began to be viewed more as a candidate, articulating that while not wishing to split the party, he was "willing to serveif called. Times Internet Limited. [39] With Johnson removed from the race, Nixon fell behind Democratic candidates Eugene McCarthy, Hubert Humphrey and Robert F. Kennedy in head-to-head match-ups. [55] As he edged closer to the nomination, discussions about his running mate arose. "[78] He then traveled to Michigan, Ohio and Pennsylvania before returning to New York, meeting with Governor Rockefeller. [110] In his inaugural address, Nixon said that "the greatest honor history can bestow is the title of peacemaker", outlining the direction Nixon sought to take, such as his visit to the People's Republic of China in 1972, opening diplomatic relations between the two nations, and dtente plus the Anti-Ballistic Missile Treaty with the Soviet Union, all in his first term. Richard Nixon had a family dog named Checkers, pictured here Credit: Getty - Contributor Who was Richard Nixon? ", Donald Trump then a brash Manhattan businessman at the start of his career would 36 years later knock one word off the slogan to arrive at 2016's "Make America Great Again.". [10] In March he gained the support of the 1964 Republican nominee, Senator Barry Goldwater of Arizona. Advancement." It was going to be a Republican year anyway, with Vietnam and urban unrest dominating political debate, but Johnson's attack helped make it Nixon's year as well. Al Smith, "Happy Days Are Here Again" 1932 slogan by Democratic presidential candidate, "We are turning the corner" 1932 campaign slogan in the depths of the, "Let's Get Another Deck" 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a, "Let's Make It a Landon-Slide" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Life, Liberty, and Landon" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Remember Hoover!" 1877 slogan of Tilden supporters during conflict that led to the, "Hayes the true and Wheeler too" Slogan and campaign song title for, "The boys in blue vote for Hayes and Wheeler" Hayes' appeal to fellow. However, the void also caused problems for Nixon; Time argued that the prospect of soundly defeating second-tier candidates (such as former Governor Harold Stassen of Minnesota) in the primaries would not "electrify the voters". "Nixon Now" - Richard M. Nixon, 1972 (also, "Nixon Now, More than Ever") "Come home, America" - George McGovern , 1972 [18] "Acid, Amnesty, and Abortion for All" - 1972 anti-Democratic Party slogan, from a statement made to reporter Bob Novak by Missouri Senator Thomas F. Eagleton (as related in Novak's 2007 memoir, Prince of Darkness ) Reagan pitched himself as the candidate to drag America out of its economic malaise under Carter. [82][102] The final Harris poll before the election indicated that Nixon was trailing Humphrey 43% to 40%, but Gallup's final poll showed Nixon leading 42% to 40%. [63] Nixon publicly announced his opposition to the military draft, proposing to replace the current system with a volunteer army encouraged with higher pay. I know how it feels to lose a close one. "I like Ike," is one of the most celebrated political slogans in US history. The White House. Those following Nixon noted that during this period, he seemed more relaxed and easygoing than in his past political career. Double entendres everywhere! Four years later Bush successfully campaigned for a second term. He went on to trounce Republican Thomas E. Dewey in the election. In response to Humphrey's calls for a face-to-face debate, Nixon remarked: "Before we can have a debate between Nixon and Humphrey, Humphrey's got to settle his debate with himself. McGovern hastily declared himself to be "1,000 percent" behind Eagleton. [44] During a question and answer session with the American Society of Newspaper Editors, Nixon spoke out of turn, receiving numerous interruptions of applause. [65] By July's end, reports circulated that Nixon had 691 probable delegates for the convention, placing him over the 667 delegate threshold; Rockefeller, however, disputed these numbers. [75] He hired Roger Ailes, whom he had first encountered during an appearance on The Mike Douglas Show, to produce one hour television programs to advertise the campaign in strategic regions. or "The Better Man for a Better America" , "Prosperity and Progress" alternative slogan of the, "A Safer World and a More Hopeful America" , "Lighting the fires of Liberty, one heart at a time" used by. Most observers agree that if Nixon had simply "retired" from politics after 1960, the Republicans would have gladly given him a 2nd try for the Presidency 4 years later. Richard M. Nixon. The White House initially learned of the Nixon machinations via a New York business contact and confirmed them via eavesdropping on the South Vietnamese embassy in Washington and South Vietnamese President Thieus office in Saigon. "Change We Can Believe In," was Barack Obama's slogan when he successfully campaigned to become America's first black president in 2008. [59] At the end of the month, Nixon had two-thirds of the required 667 delegates necessary to win the nomination. And a new policy for peace abroad, a new policy for peace and progress and justice at home. In 1968, however, as TV news depicted grim images of war and violence, this slogan assured voters that they could turn to Nixon as a capable and trustworthy leader. He did not connect crime to racial rioting, drawing praise from Civil Rights leaders. One commentator examined that he was not "the drawn, tired figure who debated Jack Kennedy or the angry politician who conceded his California [gubernatorial] defeat with such ill grace. The tactic for choosing Eisenhower's 1956 re-election campaign slogan was to stick with what works: "I still Like Ike.". . [32], Due to Romney's exit, Nixon declared in early March that he would "greatly expand [his] efforts in the non-primary states",[33] with Time observing that Nixon could now focus his political attacks solely on President Johnson. "Blaine, Blaine, James G. Blaine! Richard Nixon and John F. Kennedy in presidential debate American presidential election, 1960 Nixon received his party's presidential nomination and was opposed in the 1960 general election by Democrat John F. Kennedy. Nixon won 49 out of 50 states, taking all but Massachusetts. [82], Following the Democratic convention, Nixon was consistently labeled the favorite, described as "relaxed [and] confident", counter to his "unsure" self from 1960. [20], By mid-September 1967, the Nixon campaign had organized headquarters in four states deemed critical to the Republican primaries. Elected together with Eisenhower, he served as vice president during the height of the Cold War. While campaigning on a whistle stop tour of the country, a supporter yelled "Give em' hell, Harry!" 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These victories, along with pledged delegate support from states not holding primaries, secured Nixon the nomination on the first ballot of the Republican National Convention, where he named Governor Spiro Agnew of Maryland as his running mate. At the Chicago convention, antiwar forces were defeated by Johnson loyalists, who gave the nomination to Vice President Hubert Horatio Humphrey. "Tippecanoe and Morton too" Slogan and campaign song title for Benjamin Harrison and, "Unnecessary taxation oppresses industry." List of U.S. presidential campaign slogans, Learn how and when to remove this template message, List of United States political catchphrases, "The Quick 10: 10 Campaign Slogans of the Past", "Posters and Election Propaganda: "America First" Communication Management and Design Ithaca College", "One Hundred Years Ago, Eugene Debs Gave An Anti-War Speech That Landed Him in Prison", "1964 redux: The stakes are too high for you to stay at home", "The Genius of McGovern's 'Come Home, America' Vision", "Will Rabbe, Producer, Journalist & Historian Blog Most Underrated Political Slogan: "They Can't Lick Our Dick", "How Donald Trump came up with 'Make America Great Again', "Undecided: Hillary keeps shifting slogans", "McCain's Slogan: "Reform, Prosperity and Peace", "Hollywood double takes: Actors who take on famous faces - NY Daily News", "Jeb comes to South Florida, sans exclamation mark", "Jeb Bush, the 'joyful tortoise,' gives out tiny toy turtles on trail", "2016 Presidential Campaign Slogan Survey", "Rand Paul unveils populist, anti-establishment slogan", "Huckabee's Hope is From "Tree Town" to Higher Ground", "Campaign 2016: Carly Fiorina, GOP Presidential Candidate", "Michelle Obama: 'When they go low, we go high', Unsuccessful major party presidential candidates, Unsuccessful major party vice presidential candidates, elections in which the winner lost the popular vote, https://en.wikipedia.org/w/index.php?title=List_of_U.S._presidential_campaign_slogans&oldid=1140907281, Short description is different from Wikidata, Articles lacking in-text citations from September 2022, Articles with failed verification from March 2016, Creative Commons Attribution-ShareAlike License 3.0, "Reannexation of Texas and Reoccupation of Oregon", "Hurrah! The Democrat resurgence under Clinton was proclaimed under the slogan "For People, For a Change. Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. During that time, he joined a prestigious law firm in New York City, became financially well off, and argued a case before the U.S. Supreme Court. The Union decided to back Nixon over Wallace, labeling the third party candidate's beliefs as "Populist". [99][100], At the beginning of November, President Johnson announced that a bombing had been halted in Vietnam; observers noted that the development significantly helped Humphrey, although Nixon had endorsed such talks. The campaign was memorable for an unprecedented series of four televised debates between the two candidates. "Kennedy, Kennedy, Kennedy" Catchy jingle extolling Kennedy's virtues. ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". For Nixon, it was the best year of his political life. The position was soon temporarily filled by former Governor Henry Bellmon of Oklahoma. [33] The Nixon campaign countered this claim stating that Romney's withdrawal was a "TKO"[33] at the hands of Nixon. On the Sunday preceding the election, Nixon appeared on Meet the Press, explaining that he would cooperate completely with Johnson, phoning the President shortly thereafter to personally reassure him. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. "[24] Making appearances at fundraisers in his adopted home state of New York, Nixon helped to raise $300,000 for the re-election campaign of Senator Jacob K. Javits. His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". [97] At this time, the campaign released two controversial television advertisements, juxtaposing a smiling Humphrey with images of the Vietnam War and the chaos at the 1968 Democratic National Convention; the advertisements aroused protests from the Humphrey campaign. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. [64] President Eisenhower endorsed Nixon in mid-July, breaking his tradition of waiting until after the primary, due to the election's importance.

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