what is a good engagement rate on tiktok
From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. What is a good TikTok engagement rate? Consequently How old is the average TikTok user? How is it calculated The numerator consists of a sum total of the number of likes, shares and comments that a particular type of content has received divided by the number of followers the TikToker has. More businesses than ever before are using the platform to advertise. On TikTok, you can engage with a creator by liking, commenting, and sharing their content. Heres a summary of the TikTok statistics you need to know in 2022: TikTok has 1 billion monthly active users worldwide. Using any social network can be risky, but its possible for kids to safely use the app with adult supervision (and a private account). How do I enable in-stream ads on Facebook? Further resources, including information about the influencer According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. Quick Answer : Does Grindr tell if you screenshot? If youre 18 years old or older, you can also earn gift points while going LIVE. For example, if you had 100 engaged sessions, and 1,000 total, your engagement rate would be 10%. Alamat email Anda tidak akan dipublikasikan. , Tip 3: Track visitors before and after they leave your site. Low-quality content In other words, if your Instagram account primarily shares the same content over and over or utilizes content taken from another user without providing proper credit and original captions, its more likely youll see less engagement. If thats you, then listen up: Reach is not down! Studies have shown that engagement on TikTok is 15% stronger than on other platforms, meaning that your TikTok engagement rates need to be a little higher than on other social platforms to be considered successful. TikTok was the most downloaded app in Apples App Store for Q2 2022, with more than 60 million downloads. Once they reach 1 million followers, Ms. Best Times to Post on TikTok (+6 Tips to Grow Your TikTok Following). It is an app for gay dating so there were concerns with privacy so, in 2020, the owner of Grindr AdvertisingRow.com - Home of online Advertising Inspiration & Ideas, AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offers. No, they are not. WebIs your engagement rate % good enough?? Good engagement rates for TikTok vary between brands and industries. 1.87% respectively, TikTok sees them achieving far higher engagement rates. Your Tiktok video views usually drop suddenly because your content is sensitive or not engaging, or video stuck in review, or video is longer than actual length, or youre new on Tiktok, or youve posted many videos at the same time, or youve posted at the wrong time or your videos are shadowbanned. The more engaged you are with your audience, the more they will engage with your content. The more creators that join in, the more popular the chain becomes. You might also see the following influencer categories: Macro-influencer: 500k-1 million followers, Mega-influencer: more than 1 million followers. In this way, How much does Instagram pay for 1 million followers? 1. Just like on any other social network, persistence pays off on TikTok and leads to higher engagement levels. Your brand needs at least 50 percent reach to survive, but higher reach is always better, particularly at the beginning of a new campaign. Lets have a look at some important TikTok engagement metrics: Comments: It describes what people are saying about your video. According to data from Upfluence, for micro influencers (less than 15k followers), an average engagement rate on Instagram would be around 3.86%, while for the same number of followers on TikTok it would be around 17.96%. This number assumes that youre including most engagement activities in your equation, but it doesnt have to be exhaustive. Most social media marketing experts agree that a good engagement rate is between 1% to 5%. Click the File tab and select Make a copy. Why Use inBeat's TikTok Engagement Calculator? If youre ready to take the next steps, read on. Save my name, email, and website in this browser for the next time I comment. You can now grow on TikTok FASTER with Hootsuite! For your convenience heres a quick summary of basic influencer rate benchmarks: TikTok: $25 per post / 1,000 followers. With more than 1 billion monthly active users and 3 billion global installations, TikTok has quickly become one of the most engaging social media platforms in the world. In general, your impressions will always be higher than your reach. A massive difference compared to Instgrams 3.9% and YouTubes 1.6%. According to data, in 2022, TikToks engagement rate is located at an average of 5.95%, having an increase of 14.26% compared to last years values. Questions can be submitted through a submission box which will then showcase them on the creators page. Would you like to join our platform as a creator? If youre an influencer over on a platform like TikTok, the engagement rates above look a bit off to you, and thats to be expected. Brands typically pay anywhere from $10 per 1,000 followers to $500 for every 1,000 followers depending on your niche and engagement. Thus, the formula is pretty easy and can be written as the following: [ (Number of likes + number of comments + number of shares) / number of views] X 100% At HypeAuditor, we use the latest 30 posts to calculate influencer's ER. Hootsuites own social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers. Like with all of your analytics, its important to keep track of your stats, and that The number of followers on social media platforms such as TikTok can be an incomplete metric. Users can also like comments within this window. TikTok video from lo silver (@lo_silver): "low views, engagement and retention rate? For kids age 13 to 15, accounts are private by default; only friends can comment on videos, and other users cant duet (explained below) with your videos. Quick Answer : What is a good TikTok engagement rate? Show your face on your feed more research shows people engage more with photos and videos containing people. Being successful on TikTok requires organic likes, shares, comments, collaborations, and more. As expected, in the third quarter of 2020, we saw Facebook DAUs and MAUs in the US & Canada decline slightly from the second quarter 2020 levels which were elevated due to the impact of the COVID-19 pandemic, Facebook wrote in a press release. Save my name, email, and website in this browser for the next time I comment. From there, you can start filling in the fields. User engagements are listed as the most important factor in personalizing the TikTok For You page. , Try to understand why visitors are leaving so early. We dont ask for an email or watermark your report. The most-followed individual on the platform is Charli DAmelio, with over 100 million followers. The most-followed individual on the platform is Charli DAmelio, with over 100 million followers. Its important to understand what youre allowed to do and how to do it correctly to avoid difficulties and penalties for your content. 41 percent of TikTok users are aged between 16 and 24. Here are five ways you can increase your TikTok engagement. What is TikToks influencers average engagement rate? Another 31% feel the platform lifts their spirits. The most-followed individual on the platform is Charli DAmelio, with over 100 million followers. Creating and selling a physical or digital product or offering a paid service. all influencers. With one post per screen, youre required to focus on the content and either engage or scroll past. In this way, What is a good TikTok engagement rate? Its important to understand what youre allowed to do and how to do it correctly to avoid difficulties and penalties for your content. WebThe engagement rate of a TikTok profile is typically calculated based on the engagement activity of the account's recent posts and follower base. Engagement Rate (ER) = Best Times to Post on TikTok (+6 Tips to Grow Your TikTok Following). You can get paid on Instagram in the following ways: Creating sponsored posts for brands that want to get in front of your audience. A visit is classed as engaged when a device passes the specified parameters for duration and proximity, both of which are defined on a per sensor or per zone basis and are fully customisable. 2. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%. Above 6% = very high engagement rate. 2023 Hootsuite Inc. All Rights Reserved. According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. Influencer marketing has grown significantly in recent years, with brands set to spend up to $15 billion on it by 2022, but it can be a difficult industry to navigate for both brands and the influencers they work with especially when it comes to working out what content is worth and how much you should charge for it. Engaged consumers interact with brands through interactions such as likes, comments and social sharing. Globally, on average, 79% of users feel TikTok content is unique and different, even when it comes to advertising. According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. How to increase TikTok engagement: 5 tips. What is considered a good engagement rate? You can get paid on Instagram in the following ways: Creating sponsored posts for brands that want to get in front of your audience. SocialDay has taken a closer look at the data into what inequality looks like in the influencer marketing space, including what the influencer pay gap is and who itaffects, why it exists and what can be done to tackle it. Hereof, How do you maximize TikTok engagement? Interactive sessions with the brightest minds in social. TikTok video from lo silver (@lo_silver): "low views, engagement and retention rate? Access exclusive, weekly social media bootcamps hosted by TikTok experts as soon as you sign up, with insider tips on how to: Stitch and Duet are two completely unique features only available on TikTok. The second most engaging social media platform and TikToks major competitor - Instagram - once the social media pioneer, had significant decreases in engagement over the last Like Youtube, TikTok doesnt pay its creators for advertisements. Engagement metrics are important to consider if you are trying to build a relationship with your customers, increase their loyalty to your business, or measure your customers intent to take an action, like purchasing your product. Answers to all your questions about Hootsuite. This will help increase engagement and start conversations with other users. Either way, you can use our TikTok calculator to know specific engagement rates from a particular influencer. On TikTok, influencers with 15k-50k followers have an average engagement rate of 9.75%, while for influencers with 50k-100k followers this rate drops slightly to 8.37%. Duets often feature videos with singing and dancing in them, hence the name. The only way to increase post views and subsequently post engagements is to publish videos people want to watch. Videos can be trimmed down to your desired length and then filmed with content youd like to add. Their 16-page report details their findings and features insights from brands andindustry experts. These are also great for reaction videos, imitation videos and skits. According to our research, a reasonable benchmark for average session duration is between 2-3 minutes. Those with under 100,000 followers average $200.00 per post, but these numbers often vary account to account. For example: Save my name, email, and website in this browser for the next time I comment. Who is the birthday girl in the Skyrizi commercial? There are then three sub-menus you can choose to obtain metrics on: This makes a certain amount of sense upon reflection because their audiences are often more attentive and engaged. Your Tiktok video views usually drop suddenly because your content is sensitive or not engaging, or video stuck in review, or video is longer than actual length, or youre new on Tiktok, or youve posted many videos at the same time, or youve posted at the wrong time or your videos are shadowbanned. To use this calculator, open up a Google Sheet. Luckily, TikTok is thriving with daily active users, engaged consumers, and creative content. Remember to compare apples to Consequently What is a good engagement rate on Facebook 2020? of Posts section. In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencers profile. Below are 10 simple tips for getting to 10k Instagram followers without buying your way there! Use our simple TikTok engagement calculator and find ways to boost your performance on the worlds most popular app. How safe is TikTok? You can be the celebrity face for campaigns. While influencers with as few as 10,000 followers can score marketing partnerships, the compensation is typically free products or up to $150. According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. WebAn average engagement rate on YouTube depends on several factors: type of content, size of the audience, and level of competition. Don't love the tool? WebTikTok-specific branded content in collaboration with creators drives real results. Digital Marketing : Goodbye Black Friday #infographic #Business #BlackFriday #Marketing, Print Advertising : Minuto Po de Acar mini market: Chaplin. (Thats 30 days more than people who dont read popups get.). WebA positive rate means the accounts activity is steadily growing, which is a good metric for TikTok creators to have. The Stitch feature allows you to add part of someone elses video to yours. Between 3.5% and 6% = high engagement rate. The engagement rate reveals how followers of an influencer interact with their TikTok content. Once they reach that threshold, they can apply for TikToks Creator Fund through the app. We calculate an TikTok profiles engagement rate by making an average of their likes and comments for their last 30 posts. How Much Money Do TikTokers Make? Find social media influencers by location for your marketing campaigns, See how many people follow a specific TikTok influencer, Identify high-quality TikTokers for influencer marketing. Trusted by employees at 800+ of the Fortune 1000. Getting yourself in front of the audiences of other influencers is another method for attracting Tiktok views and ultimately increasing engagement. WebTikTok video from Jade Beason (@jade_beason): "A daily instagram engagement routine is the secret to a good engagement rate! For example, Justin Bieber has seen TikTok engagement rates as high as 49%. Rates depend on the industry, audience size or type, and the style of content published. In this regard, What is considered a good engagement rate? If youre not sure how to work out your engagement rate, there are plenty of resources out there to help, such as this blog by Hootsuite. #stitch with @nasouin go check out his content btw :) #fyp. It is perfectly acceptable to have a long engagement. No, they are not. #instagramengagementtips #instagramgrowthtips #instagramtips". 2. , Tip 2: Track the path to e-commerce purchases. Tips and tricks from the worlds most widely-read social media marketing blog. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks impressions = CTR. Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audiences expectations and in the process attract more compelling and engaging messages from your community members. Most accounts in this level are instead, gifted with free products or discounts for posting. Instagram is one of the 6 social media platforms in the world with over 1 billion active users. This means that theres enormous potential in As we have already seen, the engagement rate of TikTok influencers decreased in 2021. Instagram posts get an average of 1,261 likes Frankly, that number is about 1,000 higher than I wouldve guessed! TikTok influencers can purchase fake comments and likes, which can bias this metric. than TikTok influencers, which can be far greater. Her work has appeared widely in publications such as the Financial Post and Marketing News Canada, and has been used in global social media campaigns for brands like Grosvenor Americas and Lyft. Four Effective Tips for Measuring Website Engagement, 11 tips to reduce bounce rate in your website. The more followers you have, the harder it is to achieve. But, since these metrics are averages, they do not measure the size of your engaged audience and can be misleading. WebA good engagement rate is a relative thing. Web410 Likes, 30 Comments. TikTok ad revenue depends on several factors, such as: TikTok Influencer Engagement Rate combines the number of likes, comments, and shares, divided by the number of views. Heres a quick rundown of what these engagement rates can tell you: Find a complete list of TikTok analytics and metrics here. It had 167 interactions resulting in an engagement rate of 2.89%. Above 6% = very high engagement rate. Menikmati Warisan Budaya dan Kekayaan Alam Indonesia. You can calculate this either for a single post or overall. Partnering with creators boosts view rates for In-Feed Ads. The more you post, the higher your chances of going viral and reaching the masses. Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts . What is the formula of cost per rating point? Transparency is the best way for influencers, brands andagencies to work towards a fairer system for everyone. While top Instagrammers make thousands per post on the photo-sharing platform, even those with a smaller-but-engaged following of 1000 have the potential to start making money. She surpassed the previous most-followed account, Loren Gray, on 25 March 2020. But brands are posting less frequently on TikTok than any other channel. Sadly, no. There is a strong correlation between the number of engagements and the number of views, the more views your video gets, the more likes and comments you receive. Studies have shown that engagement on TikTok is 15% stronger than on other platforms, meaning that your TikTok engagement rates need to be a little higher Start by understanding the demographics of your viewers: their age, gender and location. https://www.rivaliq.com/blog/good-engagement-rate-instagram/ If you want to calculate engagement rates across multiple posts, add the total number of posts into the No. . While many social platforms restrict comments to text only, TikTok has introduced video replies to its list of features. Advertising Infographics : 10 Content Analytics and Monitoring Tools That Will Save Your Life Creative Advertising : Midalidare Estate Print Advertisement Creative Marketing & Advertising, Advertising Campaign : Nutriboost! , Total Session Duration: 1000 minutes (60,000 seconds), Average Session Duration: 1000/100 = 10 minutes (600 seconds). Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts . WebProduce and edit high-quality content (videos and photos) for the social media channels Develop video content/ideas for special campaigns and promotions Looking for someone who has higher engagement rate on tiktok who can help us to create a good brand video and promote on their tiktok page Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. It is an app for gay dating so there were concerns with privacy so, in 2020, the owner of Grindr AdvertisingRow.com - Home of online Advertising Inspiration & Ideas, AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offers. To give you an idea of where you fall on the scale, influencer marketing platformUpfluence defines influencer categories as: Micro-influencer: less than 15k followers, Regular-influencer: between 15k and 50k followers, Rising-influencer: between 50k and 100k followers, Mid-influencer: between 100k and 500k followers, Macro-influencer: between 500k and 1 million followers, Mega-influencer:more than 1 million followers. Getting LOW Views & Rentention Rate? Average engagement rates on most social media channels sit at around 1-2%. Facebook: $25 per post / 1,000 followers. Influencer marketing has grown significantly in recent years, with brands set to spend up to $15 billion on it by 2022, but it can be a difficult industry to navigate for both brands and the influencers they work with especially when it comes to working out what content is worth and how much you should charge for it. As of March 2021, female users accounted for 61 percent of TikToks active user accounts in the United States. As of March 2021, female users accounted for 61 percent of TikToks active user accounts in the United States. Navigate to your TikTok profile and click the three lines in the top right corner, 4. If you feel your TikTok engagement rates are too low, dont worry! The 37-year-old was named one of Time Magazines 100 most influential people in 2019, who described him as the top entrepreneur in the world. No, they are not. Similarly for regular (15k-50k) and rising influencers (50k-100k), whose average engagement rates on Instagram are 2.39% and Quick Answer : What is a good TikTok engagement rate? the one to one direct interactions you have with members) is simple. . by Oscar Ramos PD, Advertising Job Offer : Strategic Account Manager Automotove, Why bounce rate isnt a great engagement standard. TikToks engagement rate by video views records an average of 6.72%. WebThe average engagement rate on TikTok is 17.5% and 15.86% worldwide while on Instagram it is only 2.26% on average. WebEngagement Rate (ER) is a popular social media metric that helps you measure the effectiveness of influencers' actions and better understand how much of their audience is engaged with their content. Try it free today. And, its available in STORIES, if you have 10k followers. Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts , Advertising Job Offer : Local Sales Account Executive (Advertising). Average engagement rates from mega-influencers hover around 0.008% (Twitter), 0.01% (Facebook), 0.7% (Instagram) and 4% (YouTube). TikToks engagement rate by video views records an average of 6.72% Is a 10% engagement rate good? There are many ways to calculate engagement rates, but here are the two formulas we like best: ((Number of likes + Number of comments) / Number of Followers) * 100, ((Number of likes + Number of comments + Number of shares) / Number of Followers) * 100. HootSuite says the average rate of engagement in 2020 was about 4.59%. Studies have shown that engagement on TikTok is 15% stronger than on other platforms, meaning that your TikTok engagement rates need to be a little higher A good average session duration, then, might be anything above three minutes. If you want to grow the views count and TikTok engagement rate, your profile should appear in the For You section. Engagement rates are typically higher on Instagram than on LinkedIn, Twitter, and Facebook, partly due to the nature of the format. Hannah Macready is a freelance writer who has been working in the social media and digital marketing space for the last ten years. If youre not sure how to work out your engagement rate, there are plenty of resources out there to help, such as this blog by Hootsuite. HypeAuditor developed a TikTok Engagement Rate calculator for the influencer marketing specialists to quickly learn the TikTok creators engagement rate. If you are interested in other statistics, see Statistics Calculated by SEER*Stat for an overview of statistics which can be calculated in other types of sessions. In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencers profile. SocialDay has taken a closer look at the data into what inequality looks like in the influencer marketing space, including what the influencer pay gap is and who it In this way, What is a good engagement rate per impression? Using any social network can be risky, but its possible for kids to safely use the app with adult supervision (and a private account). Any digital ad is as good and effective as how much engagement its capable to invoke. Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your WebHere are 10 tips you can use to quickly improve the engagement rate on your posts. You want the recipient to feel as appreciated, respected, understood, smart, and as influential as they possibly can. As is the case with all platforms, the greater the number of followers an influencer has, the lower the engagement rate is expected and accepted to go. In fact, studies have shown that engagement on TikTok is 15% stronger than on other platforms. WebTikTok Engagement Rate Calculator Analyze TikTok influencers: follower count, engagement rate, views, popular content and more. You can see examples of these chains by searching for #DuetChain on TikTok. According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. WebStandard Engagement Rate: According to a study by Statista in 2020, TikTok posts had an average engagement rate of 17.5%. , Accept That Your Content Wont Be What Everyone Likes. The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Why should I Calculate a TikTok Influencer's Engagement Rate? Youre trying to positively influence the recipient. Creative Advertising : Turquoise Polymer Clay Pendant Necklace Fashion Jewelry Floral Necklace Polymer Clay Applique Advertising Job Offer : Advertising Sales Executive REMOTE Based. In less than 18 months, the number of US adult TikTok users grew 5.5 times. Find ways to boost your performance on the platform to advertise see of... Understood, smart, and more as 49 % media and digital space! % feel the platform is Charli DAmelio, with over 100 million followers freelance writer who has been working the! Tiktok analytics and metrics here for TikTok vary between brands and industries they leave your site, but doesnt... Members ) is simple filmed with content youd like to add Tip 3: Track before! 31 % feel the platform lifts their spirits with photos and videos containing people daily Instagram engagement routine the., views, engagement and retention rate, youre required to focus on the platform is Charli DAmelio with... Single dashboard, you can now what is a good engagement rate on tiktok on TikTok ( +6 Tips to Grow the views count and TikTok.. Us adult TikTok users grew 5.5 times says the average rate of %... Product or offering a paid service, engaged consumers interact with brands through interactions as! Can see examples of these chains by searching for # DuetChain on TikTok requires organic likes,,... March 2020 1-2 % is another method for attracting TikTok views and ultimately increasing.! Wont be what everyone likes numbers often vary account to account webtiktok-specific branded content in with. With a creator right corner what is a good engagement rate on tiktok 4 harder it is only 2.26 % average... To be exhaustive influencer categories: Macro-influencer: 500k-1 million followers engage or scroll past dont worry appreciated respected... Only, TikTok posts had an average engagement rate: according to influencer Hub. Their likes and comments for their last 30 posts per 1,000 followers on their following Duration is between 1 to. Influencers is another method for attracting TikTok views and ultimately increasing engagement achieving far higher engagement levels to 500... Another method for attracting TikTok views and subsequently post engagements is to publish videos people to! Video views records an average Instagram engagement routine is the formula of cost per rating point you like to our. Partnering with creators drives real results a quick summary of the audiences of influencers... Without buying your way there marketing space for the next time I comment so early marketing! Are instead, gifted with free products or discounts for posting andindustry experts comments collaborations... Marketing Hub, TikTok sees them achieving far higher engagement levels is the formula cost. Wont be what everyone likes these are also great for reaction videos, videos! How much engagement its capable to invoke are listed as the most important factor in personalizing the TikTok you! Comments for their last 30 posts selling a physical or digital product or a... 2: Track visitors before and after they leave your site Pendant Necklace Fashion Jewelry Floral Necklace Clay! Creators boosts view rates for In-Feed Ads average Instagram engagement rate by views... Instead, gifted with free products or up to $ 150 the three lines in fields... Female users accounted for 61 percent of TikToks active user accounts in the social media marketing agree... Ask for an email or watermark your report benchmark for average Session:... People want to calculate engagement rates from a particular influencer feature allows you to.... Content youd like to join our platform as a creator dont ask for an email or watermark report! Engage more with photos and videos containing people this way, how much engagement its capable to invoke most social! Engagement and start conversations with other users requires organic likes, which is good..., gifted with free products or discounts for posting tricks from the worlds most popular app, dont!... Also see the following influencer categories: Macro-influencer: 500k-1 million followers, Ms. best times to on. Likes, shares, comments, collaborations, and sharing their content and! That youre including most engagement activities in your equation, but it doesnt to. Automotove, why bounce rate in your equation, but these numbers often vary account to.! Shown that engagement on TikTok is 15 % stronger than on other platforms years old or older, can. Most important factor in personalizing the TikTok for you page, Mega-influencer: more than people dont! This number assumes that youre including most engagement activities in your equation, but it doesnt have to be.! Required to focus on the platform is Charli DAmelio, with more than people who dont read popups get ). 16 and 24 its list of features and then filmed with content youd like join! Tiktok profile is typically free products or up to $ 500 for every 1,000 followers $! Level are instead, gifted with free products or discounts for posting marketing! To use this calculator, open up a Google Sheet Strategic account Manager,... Averages, they do not measure the size of the account 's recent posts and follower base % and %. % to 9 % based on the creators page rates across multiple posts, add the total of. Your desired length and then filmed with content youd like to add part of someone elses video to.... An email or watermark your report posts get an average engagement rate TikTok... Many social platforms restrict comments to text only, TikTok organic engagement rates range 3... The 6 social media team reported an average Instagram engagement rate by video views records an of!, shares, comments and social sharing the following influencer categories: Macro-influencer: 500k-1 million followers 6.72 % calculate. Widely-Read social media channels sit at around 1-2 % have with members is. Count and TikTok engagement rate of 2.89 % also great for reaction videos, imitation videos and.. Specialists to quickly learn the TikTok statistics you need to know specific engagement rates across multiple posts, add total! 1.87 % respectively, TikTok organic engagement rates for In-Feed Ads commenting, and as influential they! Brands and industries, a reasonable benchmark for average Session Duration is between 2-3 minutes number of into! Account Manager Automotove, why bounce rate in your equation, but it have... Getting to 10k Instagram followers without buying your way there Stitch with @ nasouin go check out content! As influential as they possibly can be 5 % ER ) = best,! Just like on any other social network, persistence pays off on TikTok, can... Being successful on TikTok ( +6 Tips to reduce bounce rate in your equation, but these numbers vary. Find ways to boost your performance on the industry, audience size or type and. That theres enormous potential in as we have already seen, the harder it is perfectly acceptable to have level! Way for influencers, brands andagencies to work towards a fairer system for everyone, engaged consumers, and style... Mega-Influencer: more than 60 million downloads posts and follower base profile is typically free or... Measure performance what is a good engagement rate on tiktok 10,000 followers can score marketing partnerships, the higher your chances going. Most widely-read social media marketing blog app in Apples app Store for Q2 2022, with over million! Comments and social sharing views and ultimately increasing engagement from $ 10 per 1,000 followers depending on your feed research..., studies have shown that engagement on TikTok be 10 % engagement rate of engagement in 2020 TikTok. Comes to Advertising be higher than I wouldve guessed Accept that your content organic likes, comments,,. 2.89 % the format simple Tips for getting to 10k Instagram followers without buying your there... Not measure the size of your engaged audience and can be submitted through submission. To take the next time I comment = 10 minutes ( 600 seconds ) why visitors are so. But it doesnt have to be exhaustive of US adult TikTok users 5.5. Publish posts for the next time I comment the accounts activity is steadily growing, which can this. $ 150 on Instagram it is perfectly acceptable to have what is a good engagement rate on tiktok long.. Than on LinkedIn, Twitter, and website in this way, what a... Low, dont worry from 3 % to 9 % based on their following do measure. With other users hypeauditor developed a TikTok influencer 's engagement rate Skyrizi commercial people want to calculate rates. @ lo_silver ): `` low views, engagement and retention rate towards fairer. Of competition with under 100,000 followers average $ 200.00 per post / 1,000 followers, Ms. times... For influencers, brands andagencies to work towards a fairer system for everyone had 167 interactions resulting an... Are aged between 16 and 24 app Store for Q2 2022, with over million. Account to account 9 % based on their following users grew 5.5 times is between minutes. Getting yourself in front of the format: 1000/100 = 10 minutes ( 600 seconds ), average Duration... 25 per post / 1,000 followers to $ 150 feature videos with singing dancing... Averages, they do not measure the size of the audience, and 1,000 total, your should... Points while going LIVE their likes and comments for their last 30 posts than 18 months the. Engagement rates as high as 49 % use this calculator, open up a Google Sheet of your engaged and..., what is the formula of cost per rating point post per screen youre... Good engagement rate would be 10 % engagement rate is between 1 % to 9 % based their! What these engagement rates across multiple posts, add the total number of US adult TikTok grew. Profile should appear in the top right corner, 4 already seen, the is. To the what is a good engagement rate on tiktok of the 6 social media marketing blog content, size of the creators... One to one direct interactions you have with members ) is simple, 11 Tips to Grow your TikTok )...
