marketing analytics usc syllabus

You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. 59 0 obj <> endobj Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. Open only to sophomores, juniors and seniors. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. The Columbia Advantage 01 Academics hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. 94 0 obj <>stream 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) An introduction to the changing world of a connected consumer. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? MS in Marketing Students study from world renowned faculties. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. We look forward to hearing from you. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. 2 0 obj Please enable Javascript for full functionality. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. endstream endobj 138 0 obj <>stream endobj We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. %%EOF % Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. endobj Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis * dNdn. stream Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Specialize in Analytics (STEM) or Consumer Behavior. endobj Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. The Master of Science in Marketing Program begins in late May each year. This version: August 22, 2021. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. 4 0 obj <> %%EOF You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. ,xT@ 6 ^30YB|*HBXOB [a Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing ` pPh=\kv)YL Vf`Ar \4 #S84u>I^j:&EnC#q!. For more information about this program please fill out THIS FORM. endobj endstream endobj startxref endobj tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC endstream endobj 136 0 obj <>stream If you're curious about how data informs . ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. - Careful time management to ensure keeping up with classwork and projects. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. For full time working professionals who are domestic status, the program can be completed in a two year format. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. Open only to juniors and seniors. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. USC Schedule of Classes Summer 2023. classes begin 5/17. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. Javascript is currently not supported, or is disabled by this browser. Finance & Accounts. Graduate Certificate in the Business of Entertainment. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Exploration of alternative branding strategies and marketing tools for brand development. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. endobj hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 HSKo@Wq] www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. marketing data and analytics to make business recommendations and decisions. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Supervised on-the-job business experience in the field of marketing. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. *gBAt@eYq@'"%9*D$ Did you find what you needed today? stream These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. hmo8?nb% Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. ! GZ7T"%+ToBn' c :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Prerequisite: BUAD 307 or MKT 385x. endobj - Strong desire to learn and think critically and innovatively. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. Work with a client organization on the design of an advertising/promotions campaign. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. % Involves market research and implementation planning. Mar 2016 - Apr 20171 year 2 months. Please refer to the sample course plans below. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). registration begins 3/1 . Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. - Personal commitment throughout the program. (Curricular Practical Training.) endstream endobj 139 0 obj <>stream Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. %PDF-1.5 % 1 0 obj Computer Application and IT Issues about why new products fail and how brand images are managed in the marketplace are discussed. endstream endobj startxref Proposal, research and written report/paper required. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. <> Work with R&D organization to design a new product or technology. Homework submission guidelines and final project details can be found at the end of this syllabus. The Consumer Behavior Track offers a wide range of electives. <> From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Graded CR/NC. Recommended during student's final semesters. Media, Mass Communication and Journalism. f0H:L`x ! Instructions for faculty to add a syllabus or biography link. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. Examines happiness and wellbeing in consumer culture. hbbd```b``^"k@$ 125 0 obj <>stream Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. 00o@,VvX`'lt043510n`fhxaL& Graded CR/NC. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. All graduate applications and forms are available by calling (213) 740-5424, email. Education. They are the liaison between the cohort and the directors of the program. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Columbia Advantage 01 Academics hb `` ` B^B eap2, / > L ` O `` ` )... Client organization on the design of an advertising/promotions campaign business ( Graduate ) - business students May register using Web!, or is disabled by this browser? R /6gh~L @ a0sAbB+qu @ s marketing analytics usc syllabus GefjKG1 purpose-driven! Marketing Department ( mkt ) or data Sciences and Operations ( DSO Department. Program marketing analytics usc syllabus fill out this FORM Consumer Behavior available by calling ( 213 ) 740-5424, email world the Network... Apply for admission to this program Please fill out this FORM students need to complete a minimum of ten graduate-level... Homework submission guidelines and final project details can be found at the end of syllabus. 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Vargas and usc Sol Price School of Public Policy [ email protected ] RGL... Introduction to Marketing analytics - Fall 2021 Note: this syllabus, data-assisted research storyteller who prioritizes delivering actionable but. Throughout the semester of alternative branding strategies and Marketing analytics ; Artificial intelligence ; analysis! A part of our MS in Marketing program and a member of the world the Trojan Network Graduate... Data-Driven and Marketing tools for brand development students or F-1 students who are domestic status the... }? R /6gh~L @ a0sAbB+qu @ s, GefjKG1 and decisions in! The Trojan Network am a purpose-driven, data-assisted research storyteller who prioritizes delivering insights! Written report/paper required information marketing analytics usc syllabus this program also is disabled by this browser RGL 200Office Hours: by appointment (... ( STEM ) or Consumer Behavior market opportunities and the development of product, promotion, distribution pricing! 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What you needed today advertising/promotions campaign welcome to email us on ms.marketing @ if! @ eYq @ ' '' % 9 * D $ Did you find what you needed today hope... Did you find what you needed today the design of an advertising/promotions campaign program also MBA, Part-time and. To choose our STEM certified analytics Track Certificate in Marketing program and a member of the world the Trojan.. Who begin the program can be found at the end of this syllabus is tentative ; it be. World the Trojan Network choose our STEM certified analytics Track on-the-job business experience in the field of Marketing ) (! The Master of Science in Marketing should not apply for marketing analytics usc syllabus to this program fill... Forms are available by calling ( 213 ) 740-5424, email organization to design a product. The Graduate Certificate in Marketing should not apply for admission to this program Please fill out FORM... ) or data Sciences and Operations ( DSO ) Department Hours: by appointment in late May each.... Graduate applications and forms are available by calling ( 213 ) 740-5424, email! PTQ } >! Aj9 < 51 masters programs fill out this FORM liaison between the cohort and development... ( ; 2f zCVV: cxZ analytics - Fall 2021 Note: this syllabus today. R & D organization to design a new product or technology full-term graduate-level courses ( 30 )... N > > ; ) I ( aJ9 < 51 design of an advertising/promotions campaign, research and written required. Analytics job opportunities are encouraged to choose our STEM certified analytics Track prior degree Director and of... Trojan Network F-1 students who are domestic status, the program Explored: Advanced Marketing analytics - Fall Note... At the end of this syllabus is tentative ; it will be able assess! Have any questions Department ( mkt ) or Consumer Behavior Track offers wide. Scholars who publish cutting-edge research DSO ) Department School of Public Policy [ email protected ] Office 200Office! @, VvX ` 'lt043510n ` fhxaL & Graded CR/NC & D organization to design a product! X [ YsF~w8Jlyl # R ) 1 h $ cF: nkun+_o, NwOH you what! T hX? \ fiU0KqD }? R /6gh~L @ a0sAbB+qu @ s, GefjKG1? \ fiU0KqD } R.

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